Steve Jobs， 史蒂夫·乔布斯，美国苹果公司联合创始人，一位成功的商人，同时他还是极具感染力的演说家。1976年乔布斯和朋友成立苹果电脑公司，1985年在苹果高层权力斗争中离开苹果并成立了NeXT公司，1997年回到苹果接任行政总裁，8月24日辞去苹果公司行政总裁职位，10月5日因胰腺癌逝世。乔布斯让苹果产品引领全球科技潮流，8月21日，苹果以市值6235亿美元成为世界市值第一的上市公司。

　　其实，他本身对人生的见解与思考，对工作的完美实践，就是一部励志史。

史蒂夫·乔布斯经典语录：

　　“Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.”

　　(被 Apple 炒鱿鱼对我来说是个很棒的经验。成功者的沈重光辉被重新开始所带来的轻松感取代，这种感觉让我重新拥抱自由，让我进入到我人生中最有创造力的阶段。)

　　“Quality is more important than quantity. One home run is much better than two doubles. ”

　　(质比量还要重要，就像一支全垒打比起两支二垒安打还要好。)

　　“When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today? ”

　　我曾在 17 岁时读过这么一句名言：”如果你把每一天当成自己人生的最后一天来过，你才能够明白人生的真谛“，这句话令我印象深刻，此后的 33 年来，我每天早上都会对着镜子自问：”如果今天是我生命的最后一天，我还会想去做我今天要去做的事吗?“，每当我心里的答案是”不“时，我知道自己需要做出改变了。)

　　“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. ”

　　(创意不外乎就是在不同事件之间搭建桥梁。如果你问那些有创意的人他们如何做事，他们或许会感到些许罪恶，因为他们没有真的在”创造“一个东西，他们只是善于观察不同事物，而想到每件事之间的可能性。)

　　“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ”

　　(记住，每个人终究会死去，所以你不需要再患得患失。而你已经赤裸裸地面对死亡，那你何必害怕去做自己想做的事呢。)

　　“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. ”

　　(成为一个质量的标准。有些人还不惯面对一个卓越的环境。)

　　“You can’’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. ”

　　(你无法预先把现在所发生的点点滴滴串联起来，只有在未来回顾今日时，你才会明白这些点点滴滴是如何串在一起的。所以你现在必须相信，眼前现在发生的点点滴滴，将来多少都会连结在一起。你得去相信，相信直觉也好、命运也好、生命也好、或甚至是轮回。)

　　“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. ”

　　(你的工作会占据你人生中很大的一部份，所以你要对你的人生满意，就去做你自己觉得伟大的事。而要成就伟大的事前，你必须先爱你正在做的工作。如果你还没找到你想做的事，就继续找，千万别屈就于自己不喜欢的事。用尽所有心力去找，你会找到的。)

　　“Being the richest man in the cemetery doesn’t matter to me. … Going to bed at night saying we’’ve done something wonderful … that’’s what matters to me. ”

　　(成为坟墓堆中最有钱的人对我来说毫无意义，对我来说最重要的是，晚上睡觉前我可以告诉自己我今天做了一件了不起的事。)

　　“I’’m as proud of many of the things we haven’’t done as the things we have done. Innovation is saying no to a thousand things. ”

　　(对于那些我们已完成的事情和那些我们没有去做的事情，我都同样引以为傲。因为创新也是有需要对千千百百种点子说不的时候。)

　　“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next. ”

　　(我想如果你顺利的完成大作，那么你应该开始着手去做别的事情，别专注在美好的事情上太久，要不断寻找下一个目标。)

　　“I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. ”